How to Add a Facebook Pixel to an Ad Account

Facebook Pixel is an analytics tool that is available for FB Ads users. It is a piece of code that you add to your website or landing page, which in turn helps to track page views and events (such as clicks, add to carts, contacts, etc.). It is mostly used to track conversions for your Facebook ad campaigns or for creating custom audiences and lookalike audiences. In this post, we are not going to go in-depth about the Facebook Pixel. Since you are already on this page, this means you’re having problems access pixels via a certain ad account. There’s a limitation of 1 pixel per ad account, but that’s not the case if you have a Business Manager. It lets you create unlimited (I think) pixels. But the Business Manager doesn’t directly add permissions for all ad accounts to access created pixels.

So, if you are unable to access a certain Facebook Pixel to use on your campaigns, here’s how to add a Facebook Pixel to an Ads account:

Table of Contents - Article Hierarchy

Step 1:

Facebook Pixel in Business Manager

Facebook Pixel in Business Manager

Open your Business Manager and go to “Events Manager >> Pixels” under the Measure & Report section of the drop-down menu.

Step 2:

Now select your Pixel and click on “Settings”.

Step 3:

Share a Pixel with an FB Ads Account

Share a Pixel with an FB Ads Account

Now select the “Share with an Ad account” option under the “Sharing” section.

Step 4:

Make sure you have your Personal FB account as a Pixel admin in the “People” section. If you’re already there, move onto the next step.

Step 5:

Add Assets FB Ads

Add Assets FB Ads

Now from under your Pixel’s name, select the “Add Assets” option.

Step 6:

Now you will be able to associate your Pixel to an Ad Account that’s connected to your FB account.

Step 7:

Add FB Ads Pixel to Ad Account

Add FB Ads Pixel to Ad Account

Just select the “Ad Account” and click on “Add”.

That’s it. You’re done. So that was how you add a FB Pixel to an Ad Account. If you’ve found this guide helpful, make sure to share! 🙂

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